If your quest to attain perfect hair is eternal, though ultimately unmet, allow us to acquaint you with Drybar.
This West Coast export — with nine locations in California alone — has developed a bit of a cult following due to the fact that it’s simply all about the blowout. No cuts, no color, no anything but the whir of hair dryers (and, hallelujah, iPhone chargers and bag hooks at every station — why has that taken so long?!)
The concept is simple: Patrons can choose from six types of cocktail-named blowouts, including the Manhattan (sleek and smooth), the Mai Tai (messy beach hair) and Southern Comfort (big hair, lots of volume).
The idea of a basic blowout salon was a natural one for pro stylist and founder Alli Webb (and a lucrative one — Drybar was named one of the “100 Brilliant Ideas of 2010” by Entrepreneur Magazine).
“Drybar really came out of personal necessity for me. I was so frustrated with overpaying for blowouts at my salon, and couldn’t stand the dreaded discount chain alternative,” Webb said. “I knew that if we created a fun experience in a beautiful atmosphere where ladies could get an incredible blowout at a fair price, they would come running. And they have.”
The fact that Drybar opens at 8 a.m. makes working women’s lives infinitely easier. That and the fact that all blowouts cost $40, regardless of hair length or type.
If you go: Visit Drybar at 4 W. 16th St., 212-561-5392.
Follow Style/Buzz/Special Sections Editor Perrie Samotin on Twitter: @PerrieWS