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J.W. Anderson to collab with Topshop

J.W. Anderson runway shot

J.W. Anderson runway shot Credit: A look from J.W. Anderson's Fall 2012 collection.

After practically getting beaten to a pulp by shoppers in what we only could describe as a Dionysian frenzy during a preview of Marni's collection for H&M earlier this year, we solemly stated that we were finished with high-low designer collaborations for good.

Cue laughter, because after this week's mega-announcements, it looks like we're back on the wagon.

First, H&M announced they'll be teaming up with avant garde French fashion house Mason Martin Margiela, and now Topshop released word of their partnership with young British up-and-comer J.W. Anderson.

Anderson - known for his knitwear - is something of a hot commodity with stylish young things (everyone from Alexa Chung to Vogue's Preetma Singh have been snapped in his wares), though the masses likely aren't tuned into his creations quite yet.

The collection for the high-street staple, launching in September, is set to include clothing - jersey, denim, knitwearm outwear - as well as a sure-to-be charmingly curated assortment of homeware trinkets (pencils, memory sticks, Rubik's cubes, vintage magazines and photography books).

"I am very excited to collaborate with Topshop," said Anderson. "It gives me the opportunity to reach a much wider audience with my designs. It has always been very important to me that my collections are made accessible to anyone interested in fashion and design." 

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