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Macy's to open at midnight on Thanksgiving

Macy's announced they will be opening their stores

Macy's announced they will be opening their stores at midnight on Black Friday. (Oct. 31, 2011)

Attention Macy’s shoppers: Black Friday bargain hunting this year begins at midnight sharp.

The retail giant is among a growing number of stores giving customers an earlier jump on post-Thanksgiving specials.

The “earlier than ever” Macy’s campaign at most of its 800 stores follows Target’s announcement last week that it would move up its Black Friday bargain fest from 4 a.m. to midnight. Last year, Toys R Us opened its doors at 10 p.m. Thanksgiving evening.

Stores are kicking off Christmas sales ever earlier to please cost-conscious customers, and the
competition for their dollars will be especially keen this year given the still-sagging economy.

Retails are seeking an edge amid dire predictions of a 2.8% increase in holiday spending this year, versus a 5.2% jump last year.

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