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Netflix adds feature allowing up to five customized profiles on a single account


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Dads who are sick of having their daughters’ Barbie movies suggested to them — Netflix has heard your cry.

The video streaming company on Thursday introduced “Profiles,” in which accounts can have up to five profiles, aimed at accommodating every member of a household. Each profile will have personalized recommendations based on that individual’s watching habits.

“No longer will your Netflix suggestions be mixed up with those of your kids, a significant other, roommates or house guests,” said Netflix chief product officer Neil Hunt in a statement.

Each profile can also be connected to a Facebook account to provide suggestions based on what your friends are watching.

The profiling will be available to all customers within two weeks at no additional charge, according to the company.

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