Reebok has given Rick Ross the old heave-ho.
The athletic brand announced Thursday that it is dropping the rapper from its endorsement line-up following recent uproar over the rapper’s lyric on Rocko’s “U.O.E.N.O.” that seems to promote the drugging and raping of a woman.
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so,” Reebok said in a statement.
“While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”
Last week, protesters rallied outside the Reebok store on 37th and Fifth Avenue.