Cross another marquee name off the list for the GOP nomination in 2012.
Saying her “family comes first,” Sarah Palin Wednesday night announced she wouldn’t seek the Republican nod for the White House.
"I believe that at this time I can be more effective in a decisive role to help elect other true public servants to office -- from the nation’s governors to congressional seats and the presidency,” said Palin, 47.
Palin's decision came after she flirted with a run for most of the year, and just weeks after she wrapped up a stump-speech filled bus tour of early-votes states
The ex-Alaska governor joined New Jersey Gov. Chris Christie who, after much speculation and prodding from powerful Republicans , also announced this week that he would not seek the GOP nomination. Only Rudolph Giuliani remains a question mark, though many experts have all but ruled him out.
Democratic political consultant Hank Sheinkopf said Palin's decision will have very zero impact on the GOP race.
"What a surprise," he said, adding that it won't matter "one bit."
"She's not a player. Her endorsement doesn't matter, she's not a player, nothing matters," Sheinkopf said. "She's out of it."
Follow reporter Tim Herrera on Twitter: @tim_herrera