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Subways a sweet inspiration for Brooklyn bakery


bakery Credit: amNY

While most people are used to taking the A train, Cheryl Kleinman encourages her customers to lick it.

As a co-owner of Betty Bakery in Boerum Hill, Kleinman and business partner Ellen Baumwoll have found a niche creating transit-themed treats for children’s birthday parties and adults who think eating the subway is just as fun as riding it.

The pair, who started the joint business in 2006, offered to bake cakes for parties hosted at the nearby New York Transit Museum. And while their routine business is still wedding cakes and other sweets, they’ve been getting transit-related orders every week since they started offering them six months ago, Kleinman said.

“New Yorkers love everything about New York, and the subway is no exception,” said Kleinman, of Staten Island.

A popular request is a cupcake topped off with a train symbol and coated in sprinkles the color of the subway lines. Customers typically ask for the line that corresponds to a name or age – the A train has been the most popular, Kleinman said.

The bakery also designs cakes featuring New York City’s subway map or with rolled fondant icing shaped into a subway car or bus. They sell for about $100 or $150, depending on size.

Dumbo resident Rebecca Ruf, 35, recently ordered A and F train cupcakes for her son’s third birthday.

“The subway is his favorite thing in the world,” Ruf said. “But these aren’t just for kids. They’re fun for everybody.”

New York and its iconic landmarks are among the most popular requests for cake makers.

Bill Schutz, who owns Creative Cakes on the Upper East Side, said he gets requests for yellow taxi cabs, the Statue of Liberty and the old Yankee Stadium.

But they don’t come cheap. A stadium starts at $1,200, he said.

The construction may take several hours, but the best part, Schutz said: “They’re all edible.”

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