As the clock ticks toward the big game between the Seattle Seahawks and the Denver Broncos on Sunday, companies who have secured $4 million-per-second ad space during the game are putting out trailers to entice viewers.
Recalling last year's Kate Upton, scorpion crawling on a model, medieval battle, screaming goat and flying car, ads have a lot to live up to this year. Fox Sports earned a whopping $4 million per 30 seconds of ad time, according to AdAge.
Among the stars we can expect to see this year are Stephen Colbert, British actor Ben Kingsley, and David Beckham. The SodaStream ad starring Scarlett Johanson which had to be tweaked yesterday to make the cut, according to CNN, is getting a lot of attention in the media, but here is a roundup of some other teasers released so far:
Budweiser, whose Super Bowl commercials have become a matter of American tradition in themselves, put out a few Bud Light teasers this year that feature 66-year-old Arnold Schwarzenegger humorously pretending to be a professional ping-pong player.
The car company’s ad this year focuses on parental instinct, with a dad saving his son from catastrophes (such as chasing a ball into the fire on a grill) throughout his life, and then finally putting him behind the wheel of a 2015 Hyundai Genesis. The car is programmed to automatically stop when it is about to hit something, which protects the son from getting into a fender-bender when he’s distracted by a girl on the sidewalk. Hyundai has said that the ad is meant for younger audiences. It stars Johnny Galecki, who plays Leonard on the sitcom “The Big Bang Theory.”
The 2014 Toyota Highlander teaser promotes the upcoming “Muppets Most Wanted,” with action movie star and ex-NFL player Terry Crews finding an empty party van in the desert, and Muppet Rowlf the Dog eerily trying to open a locked car door. The trailer flashes the words “COMING SOON,” “THERE WILL BE MUPPETS” and “GAME DAY.”
The car maker’s trailer shows a German scientist developing a scientific formula for a good Super Bowl commercial, with topics like “puppies,” “groin hits,” “celebrities” and “twerking?”. It flashes over to the ideas he has in mind, which include Carmen Electra dancing next to a Volkswagen, a couple of babies, football mascots, an adorable St. Bernard puppy, a mini-pony dressed as a unicorn, and everything else one would need to throw a good party. The festivities -- no surprise -- get a little out of control.
Oikos Greek Yogurt
The leading men from ‘90s sitcom “Full House” -- John Stamos, Bob Saget, and Dave Coulier -- reunite in the teaser for this year’s Oikos Greek Yogurt (owned by Dannon) game day commercial. The trailer, dubbed “The Spill,” starts off with a beautiful woman basically eating yogurt off hunky Stamos’ lips. Harking back to the sitcom, Saget and Coulier ruin the moment by complaining that Stamos might stain his pants with the yogurt.