I've been an avid sports fan my entire life and pride myself on avoiding bandwagons - as evidenced by my steadfast loyalty to the Oakland Raiders. With that said, I've never seen anything quite as epic as the Jeremy Lin experience.
In an age where superstar athletes are increasingly viewed as tone-deaf, self-promotional millionaires, it's refreshing to see a kid captivate our imagination in such a profound way. Lin didn't get any scholarship offers when he graduated from high school, wasn't drafted after he earned his Harvard degree, and was cut twice before finding his way to the Knicks.
The story reads like a Disney script. It is, in a word, Lin-diculous.
We at Minyanville enjoy homegrown success stories as much as the next guy, so we have fashioned the world's first Equity Lin-dex featuring a basket of stocks to track the ongoing success of the overnight hoops sensation. Without further ado, here are the stocks and why:
MSG: Shares of Madison Square Garden have been on a tear since Lin first suited up, rising more than 13%.
NKE: The folks at Nike are no dummies: They signed Lin to a three-year guaranteed contract in 2010.
DIS: ESPN and ABC, both Disney properties, broadcast NBA games, and the company stands to gain as advertising demand improves.
ADDYY: Adidas makes the replica Lin jerseys sold on NBA.com.
BRK.A: Berkshire Hathaway owns Russell Brands, which owns Spalding - which makes basketballs.
DKS: We added Dick's Sporting Goods to our portfolio, because where else will you buy your Air-Lins?
Todd Harrison is the author of "The Other Side of Wall Street" and the founder and CEO of Minyanville, an Emmy Award-winning financial media platform. Read him daily at www.minyanville.com.