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Up in smoke: Bruno Mars invests in e-cigarette brand NJOY


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Bruno Mars has put his money where his mouth is.

The singer has signed on as an investor with electronic cigarette brand NJOY, the company announced Thursday. The terms of Mars’ investment were not disclosed.

“I’ve been using NJOY Kings instead of cigarettes these days and I’m sticking to it,” Mars said in a statement. “I believe in the product and the company’s mission.”

The 27-year-old does not plan to appear in any ads for the brand, a rep for NJOY told us.

A bevy of other celebs have been spotted using e-cigs as an alternative to smoking. Last month, amNewYork spied Leonardo DiCaprio puffing away during a news conference for “The Great Gatsby” in NYC.

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