New Yorkers are taking to the streets Sept. 8 during Fashion’s Night Out — the city’s biggest shopping spree of the year. For FNO’s third year, more than 1,000 stores are throwing parties, hosting celeb appearances, doling out fun freebies and celebrating the fabric of New York’s retail scene. amNewYork dished with Virginia Smith of Vogue — which organizes the evening — about the massive shopping bash. (For amNewYork's complete guide to FNO, click here.)
Any major changes? This year, we invited e-tailers to celebrate FNO for the first time, so people can engage in a little couch shopping if they can’t get out to the stores.
Why should people participate in FNO? It’s a wonderful opportunity to experience fashion in a whole new way while supporting your local economy. Not only can people shop alongside some of their favorite designers, it’s a perfect time to discover new stores and brands that could become future favorites.
The retail market has improved since FNO started in 2009. Is the event still relevant? Retail is certainly doing better than it was when FNO launched in 2009, but it still has a long way to go. The current state of the economy has everyone wondering what the future will bring. Participation in Fashion’s Night Out is a great way to support the fashion industry, which provides jobs and opportunities for thousands of Americans and people around the world.
What should people shop for on the big night? The official FNO Collection — which this year includes men’s and women’s T-shirts, totes and hats — is always a favorite among those out and about on FNO. The best thing about purchasing a piece of the FNO Collection is that 40% of the proceeds will be donated to the NYC AIDS Fund in the New York Community Trust. There are also many designers and brands that have created limited-edition merchandise for FNO that we’re really excited about. Purchasing one of these items is a great way to support the initiative and get something truly special as well.
Follow our Style and Entertainment Editor, Julie Gordon, on Twitter: @jbgordon