What was “Spider-Man” press agent Rick Miramontez’s reaction to the panning the show received Tuesday morning? “UNCOOL,” he told Entertainment Weekly. (Yes, all in caps.) An advertising blitz is being devised to counteract the early reviews.
The question lingers whether those critics will still be invited to review “Spider-Man” next month when the show officially opens on March 15. When we asked if they’ll be denied press tickets, Miramontez answered, “Good question. Stay tuned.”
But I seriously doubt that these critics won’t receive press tickets. The producers are more likely to grit their teeth and pray for better reviews next month.
The creative team remains adamant that it will continue to work on the show until its opening date. “The creative team knows what it needs to do, and is doing it,” Miramontez told us. “Reviews or no reviews, the work will continue as planned.”
Last week’s grosses were almost essentially identical to the week before, but the attendance level dropped from 92.2 to 84.8 percent. More discounts are starting to pop up, some offering more than 40 percent off regular prices.