Shoppers on Amazon.com can no longer choose to look at toys marked for "girls" or those for "boys." The site removed gender from its search categories. Amazon users can still search by age, price or type of toy, but the removal of gender has sparked lots of talk -- even without an official statement from Amazon itself.
Amazon has finally caught up with the kids themselves, who remove those distinctions every day, and with educators and business owners who have been trying to break down gender walls on science, technology and the arts.
This move is more symbolic than anything else. Most important, it makes shopping easier for children who might fall outside neatly labeled boxes, and their parents, who can now buy what they want without the labels. Perhaps stores with "girls" and "boys" toy aisles will follow suit.