Red has taken a very dark turn for fall. The eggplants, jewel tones, maroons and mauves that always make their way into stores at this time of year now have some serious competition from their deeper, darker cousin: oxblood, an extreme burgundy that borders on brown.
Helmut Lang wool-blend sweater, $495; at net-a-porter.com.
For a sporty take, the leather jacket, $199.95; at select H&M stores.
Head-to-toe oxblood works if you mix fabrics and textures, as with this Tibi bonded vinyl skirt, $725; at Tibi, Manhattan.
Topshop sequin dress, $130; at Topshop, Manhattan.
Juicy Couture ankle booties, $328; at select Bloomingdale's stores and bloomingdales.com
For a pop of the color, go with accessories, like this Rebecca Minkoff leather shoulder bag, $495; at select Bloomingdale's stores and bloomingdales.com.
Women who go for oxblood are "confident and sexy," says Heidi Hoelzer of Scoop, where you can find this Diane von Furstenberg lace peplum dress, $445.
Patent-leather stilettos by Stuart Weitzman for Scoop NYC, $365.
Oxblood tends to look great on everyone, says designer Lela Rose, who had lots of oxblood in her fall collection.