Fans at Citi Field presumably have noticed by now the six colorful M&M’S characters on the wall in leftfield in the area formerly known as the Party City Deck.
But the sponsorship will become official on Tuesday, when the Mets announce a partnership with the candy brand along with a new name for the 102-seat area: the “M&M’S Sweet Seats.”
The partnership also will include M&M’S characters walking the concourse for photo opportunities and other tie-ins.
Wes Engram, the Mets’ vice president for corporate partnerships, said the M&M’S deal was a couple of years in the making, and coincides with the brand’s 75th anniversary.
It is the latest example of the Mets’ increased attractiveness to sponsors after last year’s run to the World Series.
“We made a concentrated effort to really this offseason go after marquee brands, and M&M/Mars certainly fits that profile,” Engram said.