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'DJ 3K' taking over Yankee Stadium

A covered souvenir stand at Yankee Stadium in

A covered souvenir stand at Yankee Stadium in anticpation of Derek Jeter's 3,000th career hit. (July 8, 2011) Photo Credit: Robert Cassidy

No one does history like the Yankees. And as Derek Jeter approaches his 3,000th hit, the fabled franchise is ready to cash in.

All around Yankee Stadium are merchandise booths offering memoribilia to celebrate the captain's historic hit. 

What kind? No one is saying. The booths - and special sections in the two team stores - are covered with tarps that read "Derek Jeter - DJ 3K - Official Merchandise."

One team store employee said the staff doesn't even know what's under the tarps.

"It's my daughter's birthday, I would have definitely bought something," said Franklin Turner, of Montclair, N.J., after Friday's game was postponed. "We're disappointed we won't get to see him get his 3,000th hit. It would have been historic."

It's become common for teams to offer "Opening Day" items throughout "Opening Week." And when Shea Stadium closed, the Mets sold "Say Goodbye to Shea" items for the entirety of the final homestand. But in this era, where teams extend promotions past their shelf life to turn a bigger profit, the Yankees are instead waiting until the moment happens before making the goods available. 

At least those Yankee fans who make it to the DJ-3K merchandise tents will have actually been in the stadium for the historic moment.

About an hour after Friday's Yankees-Rays game was postponed, Diana Belifore, of Queens, and Nick Rocha, of Manhattan, purchased tickets from Stub Hub for Saturday's game by using a smart phone.

"We want to see history," said Rocha. "Something like this doesn't happen often."

They were more concerned about the moment than the memorabilia. But Belifore liked the idea of waiting to sell merchandise.

"I think that's a brilliant idea by the Yankees," said Belifore. "I'm not sure I would buy anything because my ticket stub would be good enough for me. But I agree with what the Yankees are doing."


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