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Modell's cashes in on Jeter memorabilia

A covered souvenir stand at Yankee Stadium in

A covered souvenir stand at Yankee Stadium in anticpation of Derek Jeter's 3,000th career hit. (July 8, 2011) Credit: Robert Cassidy

It took Yankee shortstop Derek Jeter 17 seasons to join the 3,000-hit club. How long did it take Modell's Sporting Goods in Farmingdale to start selling commemorative memorabilia?

Fifteen minutes.

As soon as the store got the call from company officials yesterday, they pulled scores of T-shirts, hats and other souvenirs out of the storage room and onto the main rack near the entrance.

Even before Jeter finished his epic 5-for-5 day at the plate, fans were pouring into the store, eager to snatch up 3,000th-hit gear.

"Good -- it's very good," Dave Weinstein, one of the store's managers, said of Jeter-related sales. "We had like a mob of people; maybe like 25 or 30."

The store received its shipment of merchandise about two weeks ago. The original plan was to start selling the gear once the game became official, after 41/2innings. But when Yankee Stadium began selling Jeter memorabilia immediately, Modell's got in on the action.

Edward Kandel, 45, of West Babylon, was watching the game on TV when he saw an ad for a company peddling 3,000th-hit T-shirts online. He was tempted, but he didn't want to wait. So he headed for Modell's.

"And here I am," he said. "Had to get it. Oh yeah!"

Another customer, Andrew Hass, 16, of Farmingdale, was eyeing a commemorative baseball cap.

"It's pretty cool," he said.

New York Sports