Not who you'd think.
The Nielsen Company (no relation) created a formula to figure out which team is most universally despised and the winner is...THE CLEVELAND INDIANS?
But I thought Cleveland Rocks?
According to the number crunchers at Nielsen, the Indians ranked lowest on "sentiment rankings," which are numbers measuring how a consumer reacts to their messages. The Yankees aren't even 2 or 3 or 4. The two spot should make Bomber fans happy: It belongs to the hated Boston Red Sox. The Reds and the Astros also cracked the top 5 with the Yankees coming in at No. 5.
I'm not sure what it is about Cleveland that is so offensive or how their marketing messages can create such rage and discontentment in some people. Could it be things like this driving fans bonkers? Or maybe they're still upset about Rocky Colavito. Perhaps pitching this city slogan would work out for them. Cleveland: At least we're not Detroit.
On the flip side, the most loved teams in baseball according to this study are a pair of West coast teams in the Oakland Athletics and the San Fransisco Giants. So at least we've debunked the myth that the Yankees are America's Team, a fable created by the oddly missing from life, demure and articulate Hank Steinbrenner.
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