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Cavaliers to wear Goodyear logo on jerseys next season, AP source says

Lebron James #23 of the Cleveland Cavaliers dribbles

Lebron James #23 of the Cleveland Cavaliers dribbles the ball as in the first half of Game 4 of the Eastern Conference semifinals against the Toronto Raptors during the 2017 NBA Playoffs at Air Canada Centre on May 7, 2017 in Toronto, Canada. Photo Credit: Getty Images / Vaughn Ridley

CLEVELAND — A person familiar with the contract says the NBA champion Cavaliers will wear Goodyear’s wing-foot logo on their jerseys starting next season.

The team will announce a multi-year sponsorship deal with the Akron-based tire manufacturer, said the person who spoke on condition of anonymity because the Cavs and Goodyear are not disclosing any details in advance of a Monday news conference.

The agreement will give Goodyear tremendous exposure because the Cavs are one of the league’s most televised teams. There’s also an obvious local tie in as four-time MVP LeBron James is from Akron.

Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2018-19 season. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.

While on-jersey logos are new in North American sports, they’ve been part of European soccer for years.

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