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Carmelo wants to 'Be Heard' as much as he's seen

 The 124-foot billboard looms over a parking lot on 33rd and Ninth, and if you stand on Seventh Avenue, you can see Carmelo peeking around the Garden. It's his second billboard around MSG and second in the city -- that's two more than Amar'e, who has his billboard in Times Square -- and this new one with Boost Mobile, which comes a few weeks after the Jordan Brand mural was put up at 34th and Seventh, was revealed on Tuesday.

MSG's Fooch has Melo talking about his growing presence in Manhattan:


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