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Christmas games market NBA goods on court

Should a third of the NBA's teams really be active on Christmas Day?

The league - which scheduled a five-game nationally-televised set Friday - believes it to be a good idea because it is a perfect way to market team apparel for those who received gift cards in their stockings.

The Knicks will be wearing their green jerseys, which are usually saved for St. Patrick's Day, but they'll work on Christmas, too, because their opponent, the Miami Heat, will wear red. Both teams, along with the other eight playing that day, will also don new adidas personalized short-sleeved shooting shirts.

The NBA is also using the day as a means to promote some of the great work done by NBA Cares, which is hosting an online auction for autographed Spalding "snowflake" basketballs.

The auction, which will promo on NBA.com and auctions.nba.com, will run during Christmas Week and through New Year's Day, called "The Season of Giving." The five games on Christmas Day - Heat at Knicks, Celtics at Magic, Cavaliers at Lakers, Clippers at Suns and Nuggets at Trail Blazers - will include players from each game presenting on the court the snowflake basketballs and other gifts to underprivileged kids.

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