Last week, Pepsi MAX unveiled a new ad campaign around an old man named "Uncle Drew."
The soft drink company showed up at a pick-up game in New Jersey, pretending to shoot a documentary about a basketball player named "Kevin." Kevin's uncle, Drew, was on the sidelines when one of the players in the pick-up game was injured.
Uncle Drew started off slow, but once he got his legs under him, he took over.
You'll have to click to find out how: