67° Good Morning
67° Good Morning

How new Nets GM Sean Marks plans to change culture in Brooklyn

New Brooklyn Nets general manager Sean Marks is

New Brooklyn Nets general manager Sean Marks is introduced to the media during a news conference at Barclays Center on Friday, Feb. 19, 2016. Credit: Kathleen Malone-Van Dyke

Sean Marks sat facing a room of cameras and outstretched tape recorders — standing room only Friday night — and calmly confronted this Rubik’s Cube of a conundrum.

How do you improve a 14-40 team that doesn’t fully own its first-round draft pick for the next three years? How do you do anything positive with the final 27 games of the season? How do you find a coach, establish a winning culture and make Brooklyn excited about its beautiful arena, its trendy jerseys and its woefully underperforming team?

How do you do it soon? It started Friday night with a 109-98 victory over the Knicks at Barclays Center that lifted the Nets to 15-40.

Measured but not overly cautious, the Nets’ new general manager began clicking his colors into place — laying the early blocks of a plan that, at the very least, proved the team wasn’t twiddling its thumbs during its two-month search for new management.

The search was short-listed to eight people, said Dmitry Razumov, chairman of the Nets’ board of directors, and Marks was chosen by unanimous decision.

Citing league sources, ESPN reported that Marks signed a four-year contract for more than $9 million.

“I think you look for players that are going to fit within your culture,” said Marks, who served as the Spurs’ assistant GM for two seasons. “Whoever we bring in here, they are going to play team basketball, they are going to be competitive on the floor. The coach is going to have a defensive mindset.”

The puzzle still is in its very early stages, but on Friday night, Marks made it clear that he and owner Mikhail Prokhorov have settled on at least a few things. The entire staff organization will be expanded, he said, including the scouting department. Marks plans to bring in some of his own personnel and will be making hires in the next two to four months, he said, hoping to establish a sense of culture in the organization similar to the one that has carried the Spurs, with whom he won two championships as a player and as an assistant coach.

“It was a difficult decision’’ to leave the Spurs, he said. “And to be honest, it’s time for me to see if I can do this.”

The “worldwide’’ search for a new coach will be driven by Marks, Razumov said, but both said it will be “a process” — something that most likely precludes a decision this season.

The roster will be evaluated immediately, said Marks, who stressed that this is “not a wasted year.”

“I have a clear vision of what I’d like to implement,” he said. “It’ll be built through a solid, strong foundation, a systematic process.” He added that Prokhorov’s investments — the training facility, the D-League affiliate — “tell me he is willing to spend the money in the right places.’’

Despite good young talent in Rondae Hollis-Jefferson and, to a more unproven degree, Markel Brown and Chris McCullough, a strong presence in the free-agent market will be necessary this offseason. And Marks won’t stop there.

“You can commit to free agency,” he said. “You’re building through the European market, you’re building with your D-League . . . Not having a draft pick as we stand right now, but that too can change.

“We will find the best fit for Brooklyn and we will bring them here.”

The Nets hope that by hiring Marks, they’ve already started the process. Count that as one cube clicked into place.

Notes & quotes: Tony Brown fully understands that his days as head coach might be numbered, but it hardly means his career is over. “It’s not just an audition for Sean,” he said. “A lot of teams are looking to see how I’m doing in this position, so it’s a resume-type deal here that I can run a team and run it successfully . . . If I can improve the way they play over this period of time of the season, I think that will be a plus and a feather in my cap.”

New York Sports