Randy Gordon hears it at the Syosset gym where he works as a fitness trainer.
He hears it when speaking to his young grandsons.
He will feel it Saturday night when he calls the "Premier Boxing Champions" card at Barclays Center with Gerry Cooney for SiriusXM Satellite Radio.
All of a sudden, the world is talking about boxing again, which warms the heart of the longtime boxing journalist and commentator and long-ago chairman of the New York State Athletic Commission.
"I love it," said Gordon, a Carey High School alum who now lives in Melville and calls himself "the world's youngest 66-year-old."
The triggers have been both the May 2 bout between Floyd Mayweather and Manny Pacquiao and the series of over-the-air PBC shows being backed by Al Haymon and carried by the major broadcast networks in addition to cable outlets and SiriusXM.
"I've continued to be in love with it, always hoping that that one time would come when boxing would have a light shined on it that would stay there for a considerable amount of time," Gordon said.
It remains to be seen whether the current mini-revival is sustainable or a passing fancy, but since the May 2 fight was announced, Gordon has experienced a throwback in interest to the old days.
"Since that moment my dream has come true; it's been every moment people asking me about boxing," he said. "It has completely gone from middle of the road to I can't go anywhere without people asking me about the fight."
The question is whether there will be a synergistic effect between the May 2 fight and the lower-profile PBC shows. Gordon believes there can be, as long as the momentum continues.
"Whatever dream that Al Haymon has, obviously he has to make money doing it," Gordon said. "He apparently has some backers, some hedge fund people backing him. I'm not sure where all that money is coming from.
"But he has done something that nobody else has ever done. He has bought time on some major networks and he's putting on some incredible fights.
"So, how long this can go on? I know the boxing world is all stunned by it, but it has transcended boxing . . . I walk in the door [at Life Time Fitness in Syosset] and people I don't even know but know me as the boxing guy, they come over to me and say, 'Did you see the fight the other day?' and 'I hear there's a big fight coming up and I'm taking my kid to it in Brooklyn.'
"You're getting this whole new genre of fan which we didn't have a couple of months ago and I think it's going to transcend and turn into something very, very big for boxing. I think boxing is in for a whole new era."
Gordon and Cooney co-host a show on SiriusXM called "At the Fights," but this will be the first time they have worked a live fight together since the 1980s when Gordon recalled Cooney barely saying a word.
"But since we've been working together he has just exploded and he loves the microphone now," Gordon said.
Gordon said working Saturday's card at Barclays Center in the borough in which he was born will be a "pinch me, I'm dreaming" moment.
"I'm just a 66-year-old kid who's all of a sudden found something new in boxing," he said. "I have to believe I'm the happiest guy on Earth . . . What we're feeling right now, I'm hoping that it does last forever."