It's official. Showtime, with help from its parent company CBS, will broadcast the Pay-Per-View bout between Manny Pacquiao and Shane Mosley on May 7 from the MGM Grand in Las Vegas.
The deal was announced on Wednesday in a joint statement from Showtime, CBS and Top Rank.
This deal is more than just about Showtime getting a major pay-per-view bout. CBS is involved, which means Showtime will have more resources at its disposal. It also means there will be cross-promotional opportunities among CBS and its affiliates.
The campaign will include the Showtime Sports documentary series FIGHT CAMP 360°, a preview of Pacquiao vs. Mosley. CBS Twill participate by broadcasting a primetime special of the show in April.
"The arrangement with CBS and Showtime regarding the promotion and distribution of the Pacquiao vs. Mosley championship event represents a new opportunity for the sport of boxing. It enables boxing to reach millions more people in the United States given the reach of CBS, the most watched television network in the country. This development will not only benefit Manny Pacquiao and Shane Mosley but all of the young men participating in the sport of boxing," Bob Arum said.
Executive Vice President and General Manager of Showtime Sports Ken Hershman emphasized the importance of Showtime's collaboration with Top Rank.
"We look forward to combining Showtime Sports’ production and distribution expertise with Top Rank's promotional power and the amazing programming and marketing resources available to us across CBS to present the biggest boxing event of 2011," Hershman said.
This will be Showtime's second PPV bout since 2005. Showtime has also signed on to broadcast Miguel Cotto vs. Ricardo Mayorga PPV bout on March 12.
Showtime's last PPV bout was Diego Corrales vs. Jose Luis Castillo II in 2005.