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Ross Greenburg: Bradley-Alexander great fit for HBO

Ross Greenburg of HBO Sports.

Ross Greenburg of HBO Sports. Photo Credit: Courtesy of HBO

Still bummed out about the Floyd Mayweather-Manny Pacquiao fight being put off again?

How about taking in a potentially great matchup between Tim Bradley and Devon Alexander? HBO sports president Ross Greenburg said the network has high hopes for the bout. In fact, Jan. 29, the week before the Super Bowl, is the target date.

"We're hoping to make that fight," Greenburg told Newsday during a Jets fan rally in Times Square on Tuesday. "Gary Shaw and Don King will get together now. They know HBO's interest. It's the biggest fight you can make in boxing, barring another one. And we're ready to go."

With the two biggest names in the sport -Mayweather and Pacquiao- not set to fight each other anytime soon, keeping casual boxing fans interested is a top priority.

But casual fans like big names. Are Bradley and Alexander big enough names to draw large pay-per-view crowds on their own? Probably not. But a big fight between the two could draw a large audience if promoted properly.

Which is why Greenburg stressed the importance of airing the fight on HBO Championship Boxing as opposed to pay per view. Aside from  Bradley and Alexander not being  brand names in boxing, maximizing the audience will ensure the two boxers get ample exposure.

The winner certainly will  move up the boxing ladder. "We want it live on HBO," Greenburg said. "That'll maximize their audience and it reallywill  boost them into another superstar transcendent level."  

Greenburg lauded the career paths of both fighters. He compared Bradley to Marvin Hagler. "He just gets in and does his business, does his job and looks good doing it," Greenburg said.

He is equally impressed with Alexander, whose athletic ability is "off the charts".

"Devon Alexander is about as skilled and athletic a fighter as I've seen come along in a long time," Greenburg said.

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