Turner Sports, in conjunction with the NCAA, will launch of a series of interactive initiatives to promote the first-ever National Bracket Day on Monday, March 14.
The nationwide National Bracket Day outreach will feature a deployment of street teams distributing brackets in major markets and on key college basketball campuses around the country, expert tips on a live one-hour bracket special on March Madness on Demand (MMOD) on NCAA.com and a larger-than-life Bracket Lounge inside New York’s Time Warner Center that will serve as the epicenter for National Bracket Day. Brackets and expert breakdowns of each region will also be available online via NCAA.com, SI.com and CBSSports.com.
National Bracket Day Activities include:
Major Market/College Campus Street Teams: Street teams will be dispatched in Atlanta, Chicago, Dallas, Los Angeles, New York, Philadelphia and Washington, D.C., and on college campuses including Duke University, University of Kansas, San Diego State University and The Ohio State University.
MMOD Live Show on NCAA.com: A live one-hour show (Noon – 1 p.m. ET) with host Jason Horowitz, analyst Marques Johnson and social media correspondent Kaylee Hartung previewing the tournament and its match ups with special guest analysts to join.
Bracket Lounge at Time Warner Center in NYC: Opening on Monday, March 14 – and continuing until the conclusion of the Sweet 16 on Friday, March 25– the Bracket Lounge will serve as a hub for fans to follow the tournament. The lounge will feature four large screen TVs showing the tournament, eight computer kiosks for access to NCAA.com, March Madness On Demand and bracket games, updated brackets, interactive basketball shooting games and photo opportunities with virtual images of CBS Sports and Turner announcers.
Also on National Bracket Day, the Bracket Lounge will host a special celebrity panel featuring a cross-section of people with college basketball interests including HLN’s Jane Valez-Mitchell, who will serve as the host, along with Turner Sports and CBS Sports studio analyst Charles Barkley, among others. This group will converge to discuss their thoughts on the tournament and tips for fans in attendance on filling out brackets.