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Best: Never a dull moment when it comes to Sid

Sid Rosenberg's new autobiography, "You're Wrong and You're

Sid Rosenberg's new autobiography, "You're Wrong and You're Ugly," is worth a read for those interested in his life or the New York sports talk radio scene.

Lesley Visser compares him to Hamlet, and actor Steve Schirripa likens him to herpes.

Chris Carlin calls him "stupid'' and an "idiot'' and says he hates him.

Chris Russo describes him as a "lost soul,'' one he wouldn't trust with his money or his children.

His own agent references his "neurotic insecurity combined with an enormous ego."

Yet true to form for Sid Rosenberg's friends, colleagues and even enemies, they and most everyone else in his new book, "You're Wrong and You're Ugly,'' expresses some level of affection for the guy.

Or at least sympathy.

So it goes for Rosenberg, the radio bad boy who was derailed by tastes for gambling, drugs and alcohol - as well as off-color remarks - but who now is happily settled in afternoon drive time in Miami.

Well, mostly happily.

Rosenberg enjoys living in Florida and appears to have cleaned himself up, but he still openly pines for a return to New York.

"The fans down in Miami are not nearly as passionate - or, for that matter, as intelligent - as New York fans,'' he writes in the book.

Yikes! I asked him last week how that line went over in Florida.

Not surprisingly, some didn't take kindly to it. But Rosenberg said: "I don't see why anybody would be upset losing a comparison to New York. I'm not taking it back.''

Should you read this paperback? If you have an interest in New York sports radio and its cast of characters, especially Rosenberg, then yes.

It is an entertaining read full of candid admissions and blunt opinions from Rosenberg and 22 "guest contributors.''

The roster includes Russo (whom Rosenberg describes as "phony''), Mike Francesa, Artie Lange, Jim Nantz, Tiki Barber, Pat Riley and Craig Carton.

(Disclosures: Paul Schwartz, who wrote the book with Rosenberg, is a friend from our days on the Giants beat. Also, there is a positive reference to me on page 201.)

On the other hand, if you are among the vast majority who do not have an avid interest in New York radio and/or Rosenberg, you might wonder about the point of it all.

If you do care, Rosenberg is happy to oblige. As many in the book note, he always has had an inflated sense of his own importance.

Was he surprised by such comments? "No,'' he said. "I am the king of all self-promotion, maybe next to [Howard] Stern.''

Rosenberg expresses deep regret about how his behavior has affected his family and career - denying him what he considers his rightful place in New York, preferably back on WFAN, perhaps alongside Francesa, who had him on his short list for a sidekick after Russo left in 2008.

"If I didn't have the off-the-field issues, I know I would be the biggest radio star to work in New York - if not now, then when Mike Francesa leaves,'' he writes. "It's not even debatable.''

Ricky behind the scenes

Ricky Williams has earned his reputation as one of the oddest oddballs in NFL history, a perception that won't change after you watch "Run Ricky Run,'' tonight's installment in ESPN's "30 for 30" series.

But the film, which offers behind-the-scenes footage of Williams shot by a friend, Sean Pamphilon, will give you a far greater understanding of the forces that formed him.

There even is a happy ending - for now.

Sound bites

The Wall Street Journal launched a New York sports section Monday, the second time this month a major media company jumped into the deep end of American sports journalism, joining ESPNNewYork.com. Bring it on! . . . ESPN averaged a record 3.7 million viewers over 14½ hours for the NFL draft.

New York Sports