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After Sunday, "The Beard" goes

Ben Roethlisberger #7 and head coach Mike Tomlin

Ben Roethlisberger #7 and head coach Mike Tomlin of the Pittsburgh Steelers celebrate their 24-19 win over the New York Jets in the 2011 AFC Championship. (Jan. 23, 2011) Credit: Getty Images

Ben Roethliseberger has grown quite a thick beard during the Steelers' playoff run. But this much is clear: Win or lose, the beard comes off after Sunday's game against the Packers. 

"This comes off Sunday no matter what," Roethliseberger said. "Every once in a while, we decide to do something superstitious It’s the playoff beard thing." 

The beard has taken on quite a life of its own. 

"The beard has its own Twitter page, Myspace page, it's got its own Facebook page, and it's got its own T-shirt," Roethliseberger said. 

New York Sports