The one-word pithiness of “Finish” as a motto has been replaced by a more complex theme for the 2012 season.
“The message is one of improvement,” Tom Coughlin said yesterday as the Giants reported to training camp. “It’s one of taking full advantage of setting the bar in what we were able to do in the last six games of the year and analyzing the (first) 14 and the last six and saying to ourselves: ‘Which team are we here?’”
The Giants are coming off a Super Bowl victory but seem to be dwelling more on their 9-7 regular-season record. They want to, as the song goes, accentuate the positive, eliminate the negative.
“An awful lot of emphasis is on improvement,” Coughlin said. “We want to continue with ‘All in’ and ‘Finish,’ but we’d also like to come out of the starting gate and we’d like to sustain, we’d like to finish and we’d like to establish some kind of consistency that we think we’re capable of playing with.”
Coughlin admitted that those ideas won’t fit neatly on the back of a T-shirt.
“The message is a little lengthy for that,” he said.
As for his question of which team they are, Coughlin said he believes he knows. We'll find out if he's right in a few weeks.