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Top rookie Odell Beckham Jr. not targeted as much in second half

Giants wide receiver Odell Beckham Jr. reacts after

Giants wide receiver Odell Beckham Jr. reacts after making a one-handed catch for a touchdown on Nov. 23, 2014, in East Rutherford, N.J. Credit: AP / Kathy Willens

Odell Beckham Jr. may have made the play of the year, but it was more than that which earned him Rookie of the Month.

The Giants' first-round pick was named the NFL Offensive Rookie of the Month for November after leading the NFL - all players, not just rookies -- with 118.6 receiving yards per game and becoming the first rookie with at least 90 receiving yards in five games in a single month. Obviously, that last part relies on a quirk in the calendar, but his numbers for the five games in November were pretty impressive.

Beckham recorded 38 catches for 593 yards in November. After missing the first four games of the season, he has 48 receptions for 699 yards and five touchdowns. He's on pace to shatter the Giants' rookie record for receiving yards, set by Jeremy Shockey with 894 in 2002. He could approach the rookie record for receptions by a Giant, also set by Shockey in 2002 with 74.

Beckham Jr. is certainly putting up impressive numbers this season. Just imagine what he could do if the Giants were able to get him the ball more in the second half? Imagine what the Giants, who have blown second-half leads in their last three games, would be able to do?

In the last two weeks, Beckham has been targeted for a total of 19 pass attempts. Fourteen of those have come in the first half. That's something offensive coordinator Ben McAdoo said he noticed and will try to rectify.

"I think any time you can get the ball in his hands would be wise," McAdoo said. "I think teams are conscious of where he is and the impact that he can have on the game. In difficult times, you think of players, not plays, and he is one of the guys we need to think of in critical times in the game."

Some of the reason for the half-by-half discrepancy is that Beckham has left the last two games with a back injury. He's returned both times. But in the game against the Cowboys, he was not targeted once after he returned. He was more involved against the Jaguars, although certainly not as much as he was early on when it seemed the Giants were focused on allowing him to make plays.

"You saw at the end of the game there in that drive we scored with three minutes left, we moved him in some different spots and got back to some simple, basic things and got his hands on the ball a couple of times there," McAdoo said.

Beckham is the second Giants wide receiver to win Offensive Rookie of the Month honors. The other was Hakeem Nicks in October 2009.

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