When I pulled up to work this morning I had no idea where I was. Then I was told.
Welcome to the Quest Diagnostics Training Center, formerly the Timex Performance Center.
The Giants this morning announced a partnership with Quest Diagnostics for the naming rights to their training facility. There are still plenty of lingering Timex signs, most notably on the fieldhouse. But for the most part Timex has been vanquished from the complex. Even the wireless Internet password in the media workroom that used to be Timex-related has been changed to have a more Quest-y flavor.
John Mara was able to use the new partnership to hammer home the idea that the NFL is all about player well-being.
“For our league and for this franchise, nothing is more important than player health and safety,” the Giants president said. “We have made tremendous advancement in this area in recent years. We see our relationship with Quest as the next step in the process of achieving a healthier and safer game during our players’ careers and after their playing days.”
“In many ways, this partnership with Quest is a natural,” Giants chairman Steve Tisch added. “It is a proud, New Jersey-based company with a strong national presence, and this partnership puts the focus on athletics where it belongs: advancing a healthy lifestyle not just for our players but for everybody.”
So what are we going to call this place? The Q? The Lab? The Quest?