It's only October but already the Super Bowl buzz is coming to New York.
The 50 Yard Lounge, developed by former sports agent Lonny Sweet and The Connect Group, will take over 1 Penn Plaza across from Madison Square Garden with football festivities and food during Super Bowl week. 50YL will open Jan. 29, the Wednesday before the Super Bowl, and close Feb. 2, Super Bowl Sunday.
The Jets have teamed with 50YL as one of the event's sponsors. The Jets House is set to be the official hospitaliity venue for fans, players and members of the media.