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New Meadowlands making bid for 2014 Super Bowl

EAST RUTHERFORD, NJ. TUESDAY DECEMBER 8, 2009. One

EAST RUTHERFORD, NJ. TUESDAY DECEMBER 8, 2009. One hundred Jets and Giants fans were invited to participate in today's "Finishing of the Field" ceremony at the new Meadowlands Stadium. Photo Credit: Newsday/Alejandra Villa

The new Meadowlands football stadium jointly owned by the Jets and Giants announced Thursday that it "is mounting a full-scale campaign to capture the hosting rights for Super Bowl 2014."

The effort received "preliminary approval to bid" from the NFL's Super Bowl Advisory Committee, even though a Super Bowl in northern New Jersey would violate the traditional requirement that outdoor Super Bowls be held in locations with a minimum average temperature of 50 degrees in midwinter.

A news release said the committee approved the stadium's application "with the understanding that the bid would be a unique, once-only circumstance based on the opportunity to celebrate the new stadium and the great heritage and history of the NFL in the New York region."

After the terrorist attacks of Sept. 11, 2001, then commissioner Paul Tagliabue publicly endorsed a Super Bowl at Giants Stadium despite the weather concerns. The proposal was met with lukewarm response from owners and never got far.

The winning bid for Super Bowl XLVIII is expected to be announced by late May 2010. The next four Super Bowls are set for near Miami, near Dallas, in Indianapolis and in New Orleans. Dallas and Indianapolis recently opened new stadiums, each with a retractable roof.

"It's time for the biggest game in football to be played on the biggest stage in the world," Jets owner Woody Johnson said in announcing the bid.

Said Giants chairman Steve Tisch: "Even though our stadium is months away from completion, with this bid, it is setting an early precedent of what's to come."

New Meadowlands Stadium still is without a naming rights sponsor, and it is unclear whether there will be one in time for its opening. A planned Super Bowl presumably would make those rights more attractive.

Traditionally owners have preferred a warm-weather site for the socializing that leads up to the Super Bowl and have grudgingly accepted the occasional cold-weather site with an indoor stadium, such as Minneapolis, Detroit and even Atlanta, site of a notorious Super Bowl week ice storm in January 2000.

But in New York, the concern would be the weather for the game itself, not so much the parties. Many owners and their business partners presumably will not hesitate to exchange warm weather for the social possibilities of Manhattan.

In 2005, NFL owners tentatively awarded the 2010 Super Bowl to New York, pending the building of a stadium on the West Side of Manhattan with a retractable roof. That project never came to fruition and the Jets instead partnered with the Giants on a new stadium next door to the current one.

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