Another week of harshly negative off-field publicity for the NFL did not appear to hurt the league in terms of its television viewership Sunday.
Data compiled by Sports Business Daily based on overnight ratings -- a measure of 56 large media markets -- showed a 7 percent gross ratings increase relative to Week 3 last season.
Sports Business Daily said that while NBC and Fox were down compared with last year, that was more than made up for by CBS' strong doubleheader figures Sunday.
Not surprisingly, CBS' late afternoon national window -- which featured the Broncos vs. Seahawks overtime game for most of the nation -- was a hit. The rematch of last season's Super Bowl XLVIII teams averaged 16.9 percent of homes in major markets, peaking at 21 percent from 7:30 to 8 p.m.
CBS' early afternoon window, which included the Texans-Giants game, averaged an 11.1, a strong figure for that time of day on a network with a doubleheader game. Fox's afternoon games averaged a 12.2, down 8 percent from last year in a comparable time slot, and NBC's prime-time game averaged 12.3, down 9 percent from 2013.