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NYS grants $5M to boost Super Bowl

On Feb. 2, 2014, the first cold-weather Super

On Feb. 2, 2014, the first cold-weather Super Bowl will be played at New Jersey's MetLife Stadium. This is a New York Giants game against the Oakland Raiders. (Nov. 10, 2013) Credit: Getty Images

New York State Monday gave $5 million to organizers of February's Super Bowl XLVIII to encourage visitors to see New York-area attractions, boost interest among local fans and entertain journalists.

The board of directors of Empire State Development, the state's leading business aid agency, approved the money for the NY/NJ Super Bowl XLVIII Host Committee.

The Feb. 2 event at New Jersey's MetLife Stadium will be the first outdoor, cold-weather Super Bowl.

Officials said the New York grant, included in the 2013-14 state budget, will be combined with private donations.

Half the funds, $2.5 million, will go toward the Super Bowl Boulevard, a fan attraction in Times Square during January and February.

Another $1 million will be used for a touring vehicle that will make 24 stops in the metropolitan area to promote the game, including at high school and college football matches.

A half a million dollars each will be spent on advertising, a media party for 5,000, and volunteer expenses.

Officials estimated the Super Bowl would generate more than $400 million in economic activity. The event will cost more than $60 million.

Separately Monday, Empire State Development approved $2 million for Smart Grid 3, a $5.5-million project of Brookhaven National Laboratory and Stony Brook University. It aims to improve the reliability of electric power on Long Island and elsewhere.

Andrea Lohneiss, the agency's regional manager, said, "Superstorm Sandy made crystal clear the need for smarter technology to anticipate outages and improve resilience of the system."

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