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Super Bowl: Viewership for big game takes a drop

NBC preliminary figures have an average of 103.4 million viewers, which is 11 million fewer than the record set three years ago.

Eagles fans celebrate the second touchdown during the

Eagles fans celebrate the second touchdown during the second quarter of Super Bowl LII against the Patriots at a local bar on Feb. 4, 2018 in Philadelphia. Photo Credit: Getty Images / Eduardo Munoz Alvarez

NBC averaged 103.4 million viewers for Super Bowl LII on Sunday, the lowest such total this decade and 11 million fewer than the record set three years ago, also on NBC.

That figure is based on the “fast national” data from Nielsen and does not include out-of-home viewers, which will be released later in the week and should increase the estimated audience.

NBC provided a figure of 106 million viewers across all platforms, including digital, for what it calls “Total Audience Delivery.”

It was the most live-streamed Super Bowl to date, with an average minute audience (AMA) of 2.02 million viewers.

Viewership by traditional TV measures showed a peak of 112.3 million from 10 to 10:15 p.m. Eastern Time, in the fourth quarter of the Eagles’ 41-33 upset of the Patriots.

The halftime show, featuring Justin Timberlake, averaged 106.6 million viewers.

The special episode of “This Is Us” that followed the game averaged 27 million viewers, the most for a scripted drama on any network in 10 years.

Buffalo led all markets in Super Bowl ratings with 56.4 percent of homes tuned in on average, ahead of even the two cities with teams participating, Philadelphia (56.2) and Boston (55.9) and the host market, Minneapolis-St. Paul (54.9).

New York ranked 30th among the 56 markets measured at 47.0 percent.

New York Sports