A day after the head of Nike said that the company is standing behind Tiger Woods, Gatorade, another one of the No. 1 golfer's major endorsers, announced that it is dropping him.
The news came a week after Woods made a widely viewed public apology and six days after he returned for rehab, presumably for sex addiction.
Associated Press reported it this way a little while ago:
“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman said. “We wish him all the best.”
The spokewoman said Gatorade would continue its relationship with the Tiger Woods Foundation.
Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods’ marital problems and infidelities became known.