For all the speculation that Tiger Woods would make his long awaited, much anticipated return to public life with a major interview on Oprah or 60 Minutes, he has decided to do it in the friendly confines of the golf world. He made an announcement Wednesday that he will make an announcement Friday, all on his typically tightly controlled terms.
He will appear at PGA Tour headquarters, talking amid close friends, colleagues, etc. Wire services and a few reporters will be allowed to watch, but not ask questions. Typical.
For those who believe Woods does not need to answer to anyone but his family, he effectively is saying Yes and No. He evidently believes he must clear the air, but it is going to be his air. There's no telling how clear it will be once he speaks.
It's interesting that he has chosen to do this while the big Accenture Match Play Championship is going on, an important event on the World Golf Championships calendar. He is upstaging it, in a massive way.
At the event Wednesday, Irish prodigy Rory McIlroy was honest enough to mention that Accenture just happens to have been the first sponsor that dropped Woods after his bombshell scandal hit. Could it be that while Woods is making a public apology (coming out of sex addiction therapy), seeking forgiveness, he is exacting vengeance? If so, it's a huge shame.
PGA Tour commissioner Tim Finchem denied a problem on Wednesday, putting more spin on it than Phil Mickelson puts on a lob wedge shot. Finchem said that it will help the tournament because people will be watching to see what the golfers' reaction will be. "We have tournaments every week," Finchem said.
It sure sounds to this observer that he and everyone else in the golf world still is bowing to Woods.
The problem is that the "new media," the tabloids and tabloid style TV shows that kept digging and uncovering more information on Woods' bizarre personal life, aren't part of the golf establishment. Eventually, the National Enquirere and others will have their day and their say.