Monday night's BCS Championship Game has become one of the toughest tickets in the history of American sports.
Meanwhile, on television, it likely will generate the biggest audience for a scheduled event in the history of cable TV.
ESPN play-by-play man Brent Musburger promises to mark the occasion (relatively) quietly.
There are a number of ways to deal with the fundamental silliness of the college football bowl system.
You can make fun of it, as I have chosen to do in recent weeks.
You can beat your head against a wall complaining about it.
You can try to fight it and inspire eyes-glazing-over stories such as this one.
Or you can just watch the darn championship game, enjoy it for what it is and move on.
Unless of course you have a job or school Tuesday morning, in which case you are unlikey to be able to stay up until the wee hours to see the end.