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CBS Sports boss believes losing Brett Favre won't hurt SB ratings

Brett Favre of the Minnesota Vikings drops back

Brett Favre of the Minnesota Vikings drops back to pass as Scott Fujita of the New Orleans Saints pressures him during the NFC Championship Game. (January 24, 2010) Photo Credit: Getty Images

CBS Sports president Sean McManus said on a conference call Tuesday that the huge ratings for the NFL this season - "an amazing, amazing story in television" - were helped in part by the "Brett Favre factor," which unlike last season extended into the playoffs.

So as a followup I asked whether losing Favre's Vikings would negatively affect ratings for the Super Bowl.
"I don't think so," he said, citing the human interest aspect of the Saints' rise in post-Hurricane Katrina New Orleans.
McManus said having Favre "would have been terrific, but I think the New Orleans Saints are equally as good a story and may have more broad appeal for the casual NFL viewer."
McManus declined to comment on the ongoing controversy surrounding a planned Super Bowl ad featuring Tim Tebow, referring questions to CBS' corporate communications department.
That's all for now. Enjoy "Courtside with Seth Davis" at 7 p.m. on CBS College Sports.


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