The Jets have reduced prices for personal seat licenses and game tickets for about 6,400 seats in their new stadium, covering an area in the lower bowl around the goal line.
Matt Higgins, the team's executive vice president for business, said Monday that while sales are "going great" in the wake of the team's run to the AFC Championship Game, the affected sections were "one area of weakness" that called for an adjustment.
Previously, the PSL price had jumped abruptly from $5,000 to $10,000 after turning the corner from the end zone to the sideline.
Now PSLs for seats in those four corners will cost $6,000 or $7,500.
Prices for game tickets in those sections will be reduced from $140 to $125.
Higgins said the changes were designed to offer a "more affordable sideline option."