Kobe Bryant joined Twitter on Friday, and the world has rejoiced.
He posted his first tweet at 12:13 p.m. ET, and in the four hours and 13 minutes since, he has gained 250,329 followers. (That number will likely increase by the time I hit the "save & view" button in our CMS.) Only 3 percent of them were fake, according to StatusPeople.
His first (and only, so far) tweet read as follows: "The antisocial has become social #mambatweets".
Of course, reporting the news of a famous athlete joining in Twitter is, at best, remotely acceptable, and at worst, a manifestation of all that is wrong in the world these days.
But it does represent a fascinating observation into the minds of people. Twitter long ago became a way for celebrities (yes, that includes athletes) to both generate and control their own press.
Bryant's tweet has been retweeted 30,692 times and favorited 7,853 times as of this blog post.
Whether or not Bryant tweets again, or if it's actually him do the tweeting, is irrelevant for right now. The numbers he posted so far Friday speak to the power of social media (good or bad, that's for you to decide) and the people's thirst for belonging and information, no matter how trivial it may be.
It also gives Bryant a powerful platform to push across his message -- and endorsements.
This is the second go-round for Bryant on Twitter, as Yahoo! Sports details here.