Part of the motivation for bringing "Lombardi" to Broadway was to counter the notion being a fan of sports and theater is mutually exclusive.
Now producers Tony Ponturo and Fran Kirmser are further demonstrating their belief in the genre, announcing Thursday they are bringing a new sports show to Broadway in 2012.
"Magic/Bird," produced in association with the NBA - as "Lombardi" has been with the NFL - and written, as "Lombardi" was," by Eric Simonson, will focus on the relationship between the two superstars of the 1980s.
Larry Bird and Magic Johnson are expected to participate in the creative process.
Here are some quotes provided in the news release:
“I am fortunate to be working with great professionals such as Fran, Tony and Eric. I am looking forward to working with them to create a story for the Broadway stage about such an exciting and important time in my life,” Bird said.
“I have great love and respect for Larry Bird, and am elated that our personal and professional relationship will now be exposed to an even larger audience through this dramatic production,” Johnson said.
“Fran Kirmser and Tony Ponturo have a proven record not just of creating a successful production, but in making sure the story depicted is historically correct and impactful to a wide audience, and I am looking forward to assisting and supporting this effort in any way possible.”
NBA commissioner David Stern said, “The NBA is proud to support MAGIC/BIRD, highlighting their rivalry from rookies in the NBA to Olympic Dream Team as a story for all ages, and one that we expect to be great theater on the Broadway stage as it was on the basketball court.”