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SportsMedia

‘Michael Kay Show’ outrates WFAN’s ‘Afternoon Drive’ for February

For the three and a half hours a day they share the radio airwaves in New York, “The Michael Kay Show” drew a higher rating in February than WFAN’s “Afternoon Drive.”

From left, Don La Greca, Michael Kay and

From left, Don La Greca, Michael Kay and Peter Rosenberg in studio for ESPN New York Radio's "The Michael Kay Show." Photo Credit: Jeff Skopin

“The Michael Kay Show” on ESPN New York radio outperformed WFAN’s “The Afternoon Drive” in February in the 3 ½ hours during which the shows went head-to-head, according to figures released on Monday by Nielsen Audio.

Kay averaged 4.5 percent of the audience and ranked eighth among all New York radio stations with men ages 25-54 — the key demographic used by both stations — while WFAN’s show featuring Chris Carlin, Maggie Gray and Bart Scott averaged a 3.5 share and ranked 12th.

Radio ratings traditionally are judged by full quarterly “books,” and the first full book of the post-Mike Francesa era at WFAN, covering January through March, will not be available until April. Still, the February numbers provide another early snapshot.

In January, WFAN had a 4.3 share and ranked eighth from 3 to 6:30 p.m., while Kay had a 3.5 and ranked 12th.

So at what essentially is the second intermission of a three-period game, the shows are roughly tied, but with Kay trending in a more positive direction.

Still, both stations continue to be down from the fall book, when Francesa ranked second with 6.6 percent of the audience and Kay was fourth at 5.0.

From 6 to 10 a.m., Boomer Esiason and Gregg Giannotti posted similar numbers in February to what they did in January, averaging 4.8 percent of the audience and ranking sixth, compared to 3.2 and 14th for ESPN’s national morning show.

The full winter ratings period ends March 28.

New York Sports