Not a fan of stock car racing, you say? Well, you will pay more than ever for it over the next decade via your cable bill, which continues to absorb ever-rising sports rights fees of every variety.
The latest salvo: NASCAR’s new contracts with Fox and NBC that kick in for 2015 and total $820 million a year, up 46 percent from the current deals with Fox, Turner and ESPN, according to Sports Business Journal.
All of this despite TV ratings that have been lackluster since the sport’s mini-boom back in the 2000s.
ESPN passed on renewing, presumably to save its vast riches to keep throwing money at other sports leagues.