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NBC, then HBO tweak ESPN; ESPN tweets back

Speaking of the Sports Emmys, two juicy bits of media sniping grew out of the event.

First, at the event itself, NBC Sports chairman Dick Ebersol took a shot at ESPN for its recent decision to show video of Cowboys owner Jerry Jones that was recorded without his knowledge.

While introducing John Madden alongside Jones, Ebersol took out a cell phone and pretended to record Jones, according to Sports Business Journal.

He said, "I just wanted a call out to my friends at ESPN-TMZ." Ouch! SBJ reported ESPN execs were unamused.

Tuesday, HBO Sports president Ross Greenburg, fresh off the network's victory in the best documentary category, was quoted saying this in USA Today:

"It's like walking into a gallery and seeing a David as opposed to something I chipped out when I was 10 . . . They'll do what they do. We're always going to feel like we own this category."

Yikes! ESPN's Bill Simmons, one of the forces behind the ongoing "30 for 30" documentary series, has taken shots in the past at the allegedly older demographic attracted by HBO's projects, and in the wake of Greenburg's comments he did it again with this tweet:

Greenburg on ESPN docs: "They'll do what they'll do. We're always going to feel like we own this category." Yes, ages 55-90. You still do.

New York Sports