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Odell Beckham Jr. holds steady as Twitter trend

Odell Beckham of the Giants rolls over in

Odell Beckham of the Giants rolls over in the end zone after his fourth-quarter touchdown reception against the Atlanta Falcons at MetLife Stadium on Sunday, Oct. 5, 2014 in East Rutherford, N.J. Credit: Jim McIsaac

The Giants' Odell Beckham Jr. continues to attract extraordinary social media attention for a rookie receiver on an also-ran team.

Over the past four weekends Beckham (@OBJ_3) has ranked as the first-, third-, fourth- and third-most-mentioned NFL player on Twitter.

Not even Lawrence Taylor pulled off a four-week run in the top four as a rookie phenom in 1981. (It hurt that he debuted 25 years too early for Twitter.)

By the way, the second-highest trending sports-related Twitter hashtag of 2014 in the U.S. was #WorldCup.

First? #DALvsNYG.

New York Sports