As you might have noticed, Odell Beckham Jr. caused a bit of a stir on Twitter Sunday night. But the magnitude of his social media dominance was not known until the site released data Tuesday for NFL-related activity in Week 12.
The Giants' rookie receiver (a.k.a @OBJ_3) was the most-mentioned player by a gaping margin after his touchdown catch for the ages against the Cowboys, to the tune of about 640,000 mentions between 8 p.m. and midnight.
Beckham entered Week 12 with about 84,000 Twitter followers. As of Wednesday he had 149,000.