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Odell Beckham Jr.'s catch dominates social media

Giants wide receiver Odell Beckham Jr. reacts after

Giants wide receiver Odell Beckham Jr. reacts after making a one-handed catch for a touchdown on Nov. 23, 2014, in East Rutherford, N.J. Credit: AP / Kathy Willens

As you might have noticed, Odell Beckham Jr. caused a bit of a stir on Twitter Sunday night. But the magnitude of his social media dominance was not known until the site released data Tuesday for NFL-related activity in Week 12.

The Giants' rookie receiver (a.k.a @OBJ_3) was the most-mentioned player by a gaping margin after his touchdown catch for the ages against the Cowboys, to the tune of about 640,000 mentions between 8 p.m. and midnight.

Beckham entered Week 12 with about 84,000 Twitter followers. As of Wednesday he had 149,000.

New York Sports