When Chuck Liddell walked into the Octagon at the Bell Centre in Montreal last April at UFC 97, he received a huge ovation. When he left the Octagon, presumably for the last time, he received an even bigger ovation.
What does that have to do with the headline?
Well, in between, the in-arena screens showed a live shot of Georges St-Pierre. And that ovation was deafening. Granted, it was in GSP's home town, but the point was clear: GSP is the new face of MMA and the new poster child for UFC.
His popularity is unparalleled right now, which is why UFC Primetime makes its second appearance on Spike starting March 11. As charismatic as Dan Hardy is, he's not the reason this show -- think HBO's "24/7" for boxing matches -- returns. It's GSP, the UFC welterweight champ.
The first time UFC produced such a show was leading up to BJ Penn's main event at UFC 94. His opponent? Georges St-Pierre.
So enter 9:55 p.m. March 11 into your Outlook and BlackBerry calendars so you don't forget to set your DVRs and TiVos for 10 p.m. It's a three-week show leading up to UFC 111 on March 27 in Newark, N.J.